![Sheffield man changes his name to Joe Lycett after comic ditches his name to become Hugo Boss | The Star Sheffield man changes his name to Joe Lycett after comic ditches his name to become Hugo Boss | The Star](https://www.thestar.co.uk/webimg/b25lY21zOjg1ZWZhYThiLTVlMzktNGQ5OS04OTczLTg1ZTI0YWIxZjZhYjo4N2E1ZDM0Mi04MDAwLTRhMWEtODU3Mi05MTAyMTQ1ZDljYzk=.jpg?width=1200&enable=upscale)
Sheffield man changes his name to Joe Lycett after comic ditches his name to become Hugo Boss | The Star
![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/768x432/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN](https://media.cnn.com/api/v1/images/stellar/prod/200302124308-joe-lycett-file-restricted.jpg?q=x_3,y_199,h_1684,w_2993,c_crop/h_720,w_1280)
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
![Joe Lycett on Twitter: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially Joe Lycett on Twitter: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially](https://pbs.twimg.com/media/ESCGx5yWsAEfhQy.jpg)